Let’s talk about the lasting qualities of Internet marketing basics. What are the most effective long-term Internet marketing tools you can rely on when building your online business?
We doubt it’s some “highly reviewed” product of the week. Or the latest piece of powerful online marketing software. What works for us is not some brand new gadget or product, but online business fundamentals that helped us grow our company to begin with.
It’s always good to stay apprised of the latest innovations and aware of cutting-edge trends, but with regard to long term sustainability, we like to remain focused on the fundamentals of business building. We like to work on the simple things, the Internet marketing basics.
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Filed under Business Fundamentals, Internet Marketing by on Feb 10th, 2010. 4 Comments. 
The main point of having an email marketing service and creating email lists is to either a) make a sale or b) make a sale later.
Email marketing software allows you to create and manage big or small email lists and draft promotional newsletters.
Some types of email advertising and newsletter software allow you to track clicks and sales from within the program itself.
If you’re using a shoppingcart such as ShoppingCartCrazy.com, all of your sales, email lists, and newsletters will be interconnected for a much more user-friendly, traceable experience.
Here are some of the email marketing software programs we recommend:
Icontact
ConstantContact
Aweber
1ShoppingCart
Get Response
Deliverability, an extremely important aspect of email marketing will be discussed and related to the programs above so you can make an informed decision for your online business.
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Filed under Email Marketing, Internet Marketing by on Feb 8th, 2010. 4 Comments.
In terms of mastermind groups, business networking with other companies can be a huge boon to your success and exposure online. Once you have a group of people together pooling all of their resources and aiming to help each other, the end results are truly powerful.
Forming a business network works toward expanding the business owner’s horizons. To get out of the office and actually meet other people with the goal of mutual growth is something that all Internet marketers and web owners should strive to do.
Not only is it fun to get out and rally with other business owners, but the result of business networking is explosive. There’s a certain synergy that comes with a business network, and you can only really achieve this by having a reliable mastermind group.
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Filed under Internet Marketing, Mastermind & The Business Network by on Jan 31st, 2010. 2 Comments.
As an Internet business, we outsource to a variety of different locations throughout the world. As Internet marketers, we probably all use a lot of the same tools and hired help.
We’re going to talk about outsourcing in a new way. Normally you hear about elance.com or rentacoder.com, but our first choices normally are 1) Craigslist and 2) Schools & Universities.
These resources and locations are ideal for seeking hired help because you can be very specific about what you want, you don’t really have to overbid, and there’s a lot of amazing talent out there. Furthermore, because you’re an online business, you can post ads in cities all over the world/country.
You don’t always have to go halfway around the world to contract web work. For all your outsourcing needs, look in your own backyard!
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Filed under Internet Marketing, Outsourcing by on Jan 30th, 2010. 2 Comments.
Almost everything online requires a password. There are tons of sites out there and you’ve probably had to create numerous passwords over the years. The important thing to remember is that password protection is crucial. You want to password protect your online business.
Whether it’s your online banking account, shopping cart, website, or even your email, you’re going to have a lot of personal information and business activity associated with to your passwords.
If you’re starting an online business, you’ll want to have a reliable and secure password manager to work with. We recommend RoboForm for PCs and 1Password for Macs.
This is super important. It’s absolutely necessary to keep track of all your logins. These password protection managers make running a business so much easier and faster. Password protect your business!
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Filed under Internet Marketing, Password Protection by on Jan 30th, 2010. Comment.
