The Apple iPad: MarketingCrazy Minute Webisode #21 – Is Apple’s iPad Hot or Not, You Decide…

The new Apple iPad has been a huge marketing success.

It’s generated an incredible bubble of hype, discussion, and consumer response. Whether or not it’s a valuable piece of technology does not necessarily hinder the exposure that it’s receiving. This is an interesting idea…

It’s a fine example for us to look at, analyze, and use to our benefit. There are a several downsides to the iPad, but there are also a few important upsides…

1) It is the ultimate consumer device. You don’t design or create with it, you consume.

2) It’s great for games, applications, music, and movies.

3) It’s a solid information device. Could it possibly replace the Kindle?

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