Websites: Marketing Crazy Minute Webisode #4

Building multiple websites or just one website? In this webisode, we’ll be discussing the differences between having 1 major authority site and creating multiple smaller, feeder sites.

Nowadays, people are focusing on building just one massive authority website, instead of creating a variety of smaller, less powerful websites. This approach gives you the freedom to manage and update only one website, not an entire farm of sites.

However, your authority site doesn’t necessarily have to be your money site. Your money site can sell your products, but your authority site can be the place where you focus your passions and interests.

The idea behind this is to have a place where you can hunker all of your knowledge and passions, and share them with the world. The authority site, today, is taking prominence. You need to devote your efforts to one site, you need to build it big, and you need to make it the authority in the niche that you’re targeting.

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